For the high-end training studio Inner Stance I designed a serie of three illustrations for their training shirts and tops. Inspired by their strong corporate identity, in which dedication, commitment and inner strength are central, I searched for a print technique that could support and reinforce this value; linocut. The raw nature of this print technique and the geometrical forms and lines creates a unique and powerful image that perfectly supports the slogans of the company.
Eventually, I was asked to put one of these illustrations as a big mural in different training studios. A life-size version with dimensions varying between 3 and 5 meters high.
// September 2017
Graphic design, Illustration, Textile print design