For Eureka I have designed the consumer and retail brochure. Focus was not only on the products, but also on the unique outdoor experience of the consumer. The challenge with this assignment was to implement this feeling in the overall design.
Together with the client we brainstormed and created various landscapes in which the tents are used. I have illustrated these landscapes and used it as a guideline through the total brochure, which gave them an authentic and unique character.
The illustrations were used in the end for several marketing purposes, including advertisements, wall papers and stand interior.
// Spring 2018
Editorial design, Graphic design, Illustration